When I was growing up, entertainer, Anita Bryant, was featured in an ad campaign for Florida orange juice where she exclaimed: “Orange Juice — it’s not just for breakfast anymore.” I was reminded of this by a story I saw in Wired Magazine:
Project Discovery is our project to use generative design to configure our new office space on MaRS. The MaRS location in Toronto brings together educators, researchers, social scientists, entrepreneurs, and business experts under one roof. Using generative design allowed the team to juggle tons of variables and individual employee preferences with regard to:
- Adjacency – “I need to sit by that guy because we work together often.”
- Work style – “I like only a little bit of light and want my office to be relatively quiet.”
- Buzz – “I like to see people come and go, so I can be where the action’s at.”
- Productivity – “I want to avoid any distractions at my desk.”
- Daylight – “Wouldn’t it be great if we could…