For the latest release of AutoCAD a new set of imagery was created. This is the first major evolution of the AutoCAD product brand in several years: our Brand Strategy & Design group recently shared some material about the work they do that I thought would be of interest to readers of this blog. Many thanks to Sabrina Humphreys and Bonnie Cha for contributing the content for this post.
The last major redesign happened for the AutoCAD 2014 product family, and was used until AutoCAD 2018. Here’s what the team said about this effort (I’ll share their words verbatim in a series of quotes, below):
We found inspiration in DNA, and based our imagery on a helix of different elements interacting and coming together to form something grand. The transparencies show details that reference the functionality of AutoCAD and the layered nature of our customers’ work in architecture, assemblies, products, and components. We were purposeful in our abstract approach, as to not define the…