Biomimicry: How Designers Are Learning from the Natural World

In 1989, Japan’s Shinkansen Bullet Train had a problem. It was really fast, pushing 170 miles per hour. But every time it exited a tunnel, it created a loud sonic boom that disrupted surrounding residential neighborhoods. So an engineering team was brought in to design a quieter, faster and more efficient train. And they had a secret weapon: the general manager of the technical development department was a birdwatcher. 99% Invisible teamed up with Vox to bring you this video story of how biomimicry is reshaping the world of design:

[youtube https://www.youtube.com/watch?v=iMtXqTmfta0?feature=oembed&w=640&h=360]

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