When you’re preparing to attending BILTna someone in charge is going to ask what it costs. But that’s not the only question you’re going to answer. The real answer you’re going to give is what it’s worth. You’re going to spend $X to attend BILTna, but your answer needs to be presented in terms of the return on the investment from your attending.
Here’s a couple of ways to frame your answer:
– By attending BILTna, you’re going to make one person that bills out at $100/hr one hour more productive per week over the next year. Result: $5,000 increased productivity.
– By attending BILTna, you’re going to get access to code and script samples that automate uninteresting and manual tasks that increase revenue of $100/hr x 10 hours a week over the next year. Result: $50,000 in increased revenue.
– By attending BILTna, you’re going to attend nearly a dozen labs, lectures and keynotes that inspire you to think creatively and prepare you to solve problems that…