Yesterday Lisa Campbell, Autodesk’s Chief Marketing Officer, announced the decision to move all this year’s Autodesk University events to a fully digital platform: this makes a lot of sense given the ongoing uncertainty around the duration and impact of the COVID-19 pandemic.
It’s going to change the shape of AU for many of us, inevitably, but I’m looking forward to these events, nonetheless. For one thing it means I’m going to be able to attend – or even participate in – more of them, with less impact on my family and the planet.
I’m also really curious to see how the events team manages to replicate the AU experience for remote attendees: whatever gets put in place for this year’s events is likely to remain – or continue to be an option, at least – for future events that merge physical and remote attendance. Having a “forcing function” can be a good thing, and the current crisis is certainly providing plenty of those for digitalisation and remote…