There’s a seminal line in the 1989 movie “Field of Dreams”: “If you build it, he will come”. Maybe that works for baseball fields in the middle of farms – but it doesn’t work for presentations at technology conferences. If you’ve been selected to present at this year’s conference in St. Louis, you’re one~360 submissions out of which ~100 were selected. And when your session is held, you’ll still have 9 other sessions competing with your presentation.
To put it bluntly: You need to tip the odds of attendance in your favor.
Do you want to be in the spotlight or the shadows? Do you want enthusiastic attendees that understand the backstory and context of your session? Just because you spend 40+ hours preparing for your session doesn’t mean all the people you imagine will show up actually will. You need to promote your session via the regular channels (LinkedIn, Facebook, Twitter and the RTC Events news site).
Here’s your chance to go above and beyond your…