Determining the unique behaviors of people based on locations can help many businesses thrive. Esri’s ArcGIS technology helps make tracking these behaviors possible.
Esri Tapestry Segmentation provides location-based demographic information on how people make lifestyle choices. Tapestry Segmentation divides the data into 67 distinct market segments in the United States, which are then further divided into 14 LifeMode Groups and six Urbanization groups.
The information from these segments gives you an overview of people in that particular area’s buying tendencies and includes more business-driven data like:
- Socioeconomic and demographic composition of the area
- Number of households and average household size
- Median age and income
- General overview of area based on buying habits, media preferences, and even sports-watching preference.
In turn, this powerful demographic data can be to empower city planners with solid data when considering community investments. The data also…