Within modular construction, the problem of how to build better is often framed in binary terms – construction versus manufacturing. You are either with us or against us. Enlightened, or part of the Dark Ages. Or, to use their parlance, we must modernise or die. Group polarisation at its finest.
Through this binary view of the world, we see a mirror of modern society: a world of alternate facts, half-truths, misinformation, disinformation, groupthink, marketing hyperbole, false narratives, and conflicting truths. When does a company vision, which is not yet obtainable, stop being a Big Hairy Audacious Goal and become a flat-out lie? What separates evangelicalism from a half-truth? And most importantly, how can two views of the world be held as gospel, but be totally incompatible?
Since publishing our Modular construction & its Henry Ford Syndrome and Rewriting modular construction’s shitty first draft articles, modular construction has continued to have more…